Pinterest is a valuable tool for bloggers! Learn how to optimally organize your pinning on Pinterest.
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I love Pinterest. It’s the social media platform that took my blog from being virtually unknown to attracting thousands of readers each day, and it is the easiest way to keep old blog content visible in the public eye.
As a blogger, I use Pinterest in two ways:
- As a space to store and organize content that I find interesting.
- As a space to store and organize content that I think my followers will find interesting.
I pin my own content to my boards as well as content from blogs that I read. I pin my own content for myself as well as my readers – a lot of the time it’s much easier for me to find my own content through my Pinterest boards than through my blog’s search engine. Especially when, with nearly five years’ worth of blog posts, I often forget that I ever blogged about an activity that we did! Since I pin in spurts, I use Tailwind to spread out pins and optimize pinning times.
Pinning your own content is common enough that I doubt the majority of my followers think much of it. BUT, sometimes I want content pinned to more than one board – say, the Pinterest board that is dedicated to this blog as well as a collaborative board. I don’t want to spam my readers with the same post over and over – and that is where this blog post comes into play.
How to Organize Pinning on Pinterest
Step One: Make a spreadsheet. I use a Google Drive spreadsheet, but Windows Excel would also work. Across the top row, write your post titles (or URLs, which eliminates the step of searching for the post title!) Down the left column, write down the names of all of the boards that you might want to publish your posts to. Freeze this row and column so that they are always visible.
As you publish your posts, paste each post URL into a new column. Then go through the list and make a check mark or x for each board you want to have the post pinned to (eventually). Once the post has been pinned to that board, replace the x with the date the post was pinned. This way, you will not pin to the same board twice, and you will be able to spread out how frequently readers see the same post. You can keep a blog post fresh and in the public eye without driving your Pinterest followers nuts with all of your repins! This approach also allows you to keep your content fresh if you take a break from creating new content!
This system does not have to only be for Pinterest! Add rows that will help you share your content on Facebook and Twitter! I have considered doing this as a way of making sure I share my content in the appropriate Google+ communities – right now I very rarely share content within communities. Would you?
What are your favorite blogging organization tips? Here is my method for organizing Pinterest boards – it is especially useful when you have a LOT of boards! And it’s actually time for me to re-organize – once we are moved into our new home and all unpacked!