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An Easy Way for Bloggers to Organize Pinning on Pinterest

Pinterest is a valuable tool for bloggers! Learn how to optimally organize your pinning on Pinterest.

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I love Pinterest. It’s the social media platform that took my blog from being virtually unknown to attracting thousands of readers each day, and it is the easiest way to keep old blog content visible in the public eye.

As a blogger, I use Pinterest in two ways:

  1. As a space to store and organize content that I find interesting.
  2. As a space to store and organize content that I think my followers will find interesting.

I pin my own content to my boards as well as content from blogs that I read. I pin my own content for myself as well as my readers – a lot of the time it’s much easier for me to find my own content through my Pinterest boards than through my blog’s search engine. Especially when, with nearly five years’ worth of blog posts, I often forget that I ever blogged about an activity that we did! Since I pin in spurts, I use Tailwind to spread out pins and optimize pinning times.

Pinning your own content is common enough that I doubt the majority of my followers think much of it. BUT, sometimes I want content pinned to more than one board – say, the Pinterest board that is dedicated to this blog as well as a collaborative board. I don’t want to spam my readers with the same post over and over – and that is where this blog post comes into play.

How to Organize Pinning on Pinterest

Step One: Make a spreadsheet. I use a Google Drive spreadsheet, but Windows Excel would also work. Across the top row, write your post titles (or URLs, which eliminates the step of searching for the post title!) Down the left column, write down the names of all of the boards that you might want to publish your posts to. Freeze this row and column so that they are always visible.

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As you publish your posts, paste each post URL into a new column. Then go through the list and make a check mark or x for each board you want to have the post pinned to (eventually). Once the post has been pinned to that board, replace the x with the date the post was pinned. This way, you will not pin to the same board twice, and you will be able to spread out how frequently readers see the same post. You can keep a blog post fresh and in the public eye without driving your Pinterest followers nuts with all of your repins! This approach also allows you to keep your content fresh if you take a break from creating new content!

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This system does not have to only be for Pinterest! Add rows that will help you share your content on Facebook and Twitter! I have considered doing this as a way of making sure I share my content in the appropriate Google+ communities – right now I very rarely share content within communities. Would you?

What are your favorite blogging organization tips? Here is my method for organizing Pinterest boards – it is especially useful when you have a LOT of boards! And it’s actually time for me to re-organize – once we are moved into our new home and all unpacked!

MaryAnne lives is a craft loving educator, musician, photographer, and writer who lives in Silicon Valley with her husband Mike and their four children.

27 thoughts on “An Easy Way for Bloggers to Organize Pinning on Pinterest”

  1. Googled and found this and I am soo glad. I had been working with Google sheets, but my stuff was still a mess because I hadn’t frozen the columns. That in itself was such a great tip! Thanks.

  2. Jenni Polly Eaves

    I just googled and found your post here. I’m so glad I found it!!! I’ve been thinking for 2 days about how to set up a spreadsheet for organizing all of my pins. I’m always afraid I’ll repin somewhere I had already pinned. Looking through boards beforehand is such a chore! Giving this spreadsheet example a try. Thanks!!!

  3. This is a great idea! I often want to post to more than one board but don’t want it showing up in the feed several times, looks too spammy. I definitely need to adopt this and utilize Pinterest more.

  4. What a great way to organize your posts and pin them! Hopefully there will be a day that I have more time to devote to blogging!

  5. That’s almost exactly how I track my pins! Except I do the boards across the top and the pin names down the side. I also tint every other row with a different color so it makes it easier to see them. I can’t believe how stressful it was before putting this system into play t try to remember which pins I had pinned where. Ack.

  6. Thanks so much for this. It’s a wonderful way to organize your pins across multiple boards. I never thought of using a spreadsheet — you’ve made the process doable.

  7. I love this – I’ve been printing out spreadsheets but having them online (or an excel spreadsheet on the computer) makes so much more sense – especially with the URL of the post – thank you MaryAnne – I’ve pinned this! I’m going off to redo my spreadsheet now!

  8. Christine M. (Cool Mom) - Tech Support for Stanley & Katrina

    Love this. Thank you for sharing as I am having a VERY difficult time keeping track of all of the different social media sites. How are you doing all of this while moving? Quite impressive. :) Pinterest is probably where I spend the least amount of time, so thanks for the reminder!
    Have a great weekend.

  9. I’ve got a print version that is similar to your plan. I made tables and printed them off then laminated it. I can check off the board with a dry erase marker as I pin to it for that particular post. Since I have several different styles of posts I made a card for each of those styles.

  10. I agree that Pinterest is a great way to attract readers. It has shot my blog traffic stats way more than any other social media platform or method, except for search engines. I keep my board simple and I like to add a board cover for easy reading (although if you go to my board you’ll see I’ve put off doing so on two of them!).

  11. These are great tips. Right now I am trying to get FB page going, but I am hopping to get to Pinterest too… eventually :)

    1. I agree with MaryAnne below. a fried kept telling me about Pinterest and I resisted for a long time. Now I hardly use anything else. Why? I have discovered from a blog (sorry can’t remember which) that Facebook has equations to decide who your posts are going to. no matter how many followers you have, they will not all receive your updates. only about 20% do. now if you are happy to ruin all your hard work and make these decisions for you or in turn pay for them to send it to everyone… yes that’s the trick, they want money. Pinterest is still free and actually so visual I am now a convert. you probably can tell. whatever you decide to do, enjoy and make sure it works for YOU. :)

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