Most bloggers use a program called Google Analytics to track how many people visit their site and what they read. It’s easy to read the information, but how do you use Google Analytics to improve your blog – making it a more rewarding experience for readers and making sure posts reach the audience they were intended for?
How to Use Google Analytics to Improve Your Blog
Google Analytics is a powerful tool for bloggers who are looking to understand why people find their site, what they are hoping to gain from reading their blog, and what will keep them coming back. The trick is to figure out how to read the information that is presented, as well as what to do with it.
This month, I decided that after seven years of blogging it was time to learn how to make the most of this information. I started working my way (slowly, because blogging for me happens in three minutes here, three minutes there) through Kelli and Crystal’s ebook, Skyrocket Blog Pageviews Using Google Analytics. This book is broken into 33 challenges, each small enough to be done in a few minutes. Perfect for bloggers like me who often only have minutes to work in at any given time.
By the time you work your way through this book that is really a self-guided course, you will understand who reads your blog and why. You will also have discovered great ways to reach both established and new readers. Because the steps are based off of what is happening on your site at any given time, you can also start over once you finish the 33 steps – working through them over and over to create a site that is ideally structured to meet the needs of your audience.
If you want to make better use of all of the Google Analytics information, I recommend buying this book (think of it as a course, really). The book is $14.99 through the end of February – then the price increases to $19.99. Once you buy the ebook, you can also request to join the SKYROCKET 30 Day Challenge Facebook group, which provides group support as you work your way through the steps.
How do you use Google Analytics to improve your blog?